google

Study shows nearly 30% of the Google results have featured snippets.

Stone Temple Consulting has published a new study on the Google search results around featured snippets. Featured snippets are when Google shows answers at the top of the results — sometimes referred to as position zero. They’re also often used for Google Voice search results in Google Assistant or Google Home.

The study was based on 1.4 million queries and shows that for 50 percent or more of those queries, Google has shown a featured snippet, rich answer, direct answer or something similar in the search results. The growth of featured snippets over the years in the Google search results is significant: About 30 percent of those 1.4 million queries showed featured snippets.