8 game-changing SEO trends that will dominate 2018

It looks like 2018 will be an exciting year for SEO. Let’s explore what’s on the horizon for SEOs in the coming year.

seo trends 2018With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game.

As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall into oblivion, and completely new ones arise out of nowhere. To help you stay ahead of the game in 2018, here’s a list of the most prominent trends that are gaining momentum, with tips on how you can prepare for each.

There are number of search industry trends that we’ve seen the very beginnings of this year and last, which will come into greater prominence in 2018.  Here are seven you should be keeping an eye on in order to stay ahead of the curve.

 

Howdy SEOers! Doesn’t time fly?

It feels like only yesterday we were making our bets on what was awaiting SEO in 2016. Then boom, and it’s almost 2017 — the time for planning, budgeting, and strategizing for your SEO success in 2017 has come. And if you need some inspiration or some help setting up the priorities, I’ve got a handful of useful tips to share!

Just back from one of the largest (and most trusted) SEO events in USA, the SMX East conference, I’ve carefully documented the most important takeaways for you. Some of them are quite logical and expected, but others are true game changers!

I’ve been all eyes and ears for you, and here’s what I brought back — the top 5 SEO trends for 2017 as seen by me and the SEO PowerSuite team:

Contents
1 Google’s AMP — just another fad or the future of mobile?
2 301 redirects can prevent your pages from passing topical relevance
3 HTTPS is eating up your referral data. Any ways to fix that?
4 Still building citations for your local business? It might be just the time to stop!
5 Optimizing for voice search — your chase for featured answers

What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it.

I’m not saying you shouldn’t make the investment, but don’t overlook the opportunity to rank in position 0 with a featured snippet. For one thing, getting a featured snippet may be less about the link metrics and more about the actual content on your page. So if you are outgunned in terms of backlinks, then featured snippets could be just the thing for your business.

Surprisingly, it is not unheard of for URLs ranking on page 2 of the Google SERPs to get a “position 0” result with a featured snippet. Of course, most featured snippets are for URLs that are in the top 10 results. As you can imagine, if you are in position 5, getting that position 0 “answer box” result can be a big boost to that page’s visibility and organic traffic.

What’s a featured snippet?

At this writing, featured snippets appear in 9.1968 percent of search queries, according to RankRanger. They appear at the top of the search results page, above the normal search results (hence the reason we call these “position 0” rankings). The snippet contains the URL and page title, along with a “snippet” of the page’s content in an attempt to answer the searcher’s query.

The way it works is that Google will “programmatically detect pages that answer the user’s question, and display a top result as a featured snippet in the search results.” These featured snippets are designed to draw the user’s attention, and many site owners find that their CTR (click-through rate) significantly increases for the web pages that have featured snippets in the SERPs.