8 game-changing SEO trends that will dominate 2018

It looks like 2018 will be an exciting year for SEO. Let’s explore what’s on the horizon for SEOs in the coming year.

seo trends 2018With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game.

As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall into oblivion, and completely new ones arise out of nowhere. To help you stay ahead of the game in 2018, here’s a list of the most prominent trends that are gaining momentum, with tips on how you can prepare for each.

There are number of search industry trends that we’ve seen the very beginnings of this year and last, which will come into greater prominence in 2018.  Here are seven you should be keeping an eye on in order to stay ahead of the curve.


Is your web site updated? Perhaps you’re undecided, however that’s okay! Our job is to verify enterprise web sites (ours and our purchasers’) keep on the leading edge so that they proceed to perform effectively and successfully 12 months after 12 months. Extra web sites exist immediately than ever earlier than, so if you happen to’re not maintaining with the most recent developments, you’re falling behind your competitors. Now could be the time to consider subsequent 12 months, so we’ve compiled a listing of predicted internet design developments for 2017!


You most likely know that responsive internet design, the power for a web site to mechanically adapt to totally different display sizes on totally different units, has been the development for years now. With new know-how popping out yearly, that is solely anticipated to develop. In 2017, we should always count on to see age-responsive design, the place content material will adapt to particular customers primarily based on their age and proficiency. Navigation menus, font sizes, and coloration schemes will alter in keeping with the competency of the person.


Movies have gotten more and more widespread for web sites, seemingly as a result of improve in web pace and wider accessibility for customers. Many individuals additionally favor to be taught by watching video as against studying lots of content material. In keeping with Hyperfine Media, 96% of B2B organizations are already utilizing video in some capability of their advertising and marketing campaigns, and 87% of on-line entrepreneurs use video content material.


Your web site residence web page ought to have a transparent, concise message that tells who you’re and what you do in a matter of seconds. This ought to be the very first thing a customer sees on your website. If guests can’t decide what you are able to do for them rapidly after they land in your web site, they’re more likely to go away and by no means return. Seize their consideration immediately with a significant message.


Your web site ought to inform your distinctive story utilizing a mixture of textual content and visuals. Storytelling has been a well-liked internet design development for a number of years now, and it nonetheless holds nice worth. Present guests who you’re, the place you got here from, what you must provide, or the rest you need them to know by video, animation, or pictures, or lead them by your internet web page or web site by getting them to scroll down or click on someplace. To ensure that your story to be portrayed efficiently, it must be rigorously and assuredly thought out and carried out.


Neglect the inventory photographs! Get out the digicam and take your individual photographs, or rent an expert photographer to take photographs to your web site. Tacky inventory imagery can venture an unauthentic vibe, which you don’t need on what you are promoting web site. You need your web site that will help you construct belief together with your guests. Be authentic and relatable by integrating enjoyable illustrations, daring typography, animations, and authentic-looking pictures.


The microinteraction development was enormous in 2015. A microinteraction, in keeping with microinteractions.com, is a contained product second that revolves round a single process. Examples embody setting an alarm, selecting a password, Liking one thing on Fb, and so forth. In 2017, we as customers are anticipated to interact in 1000’s of micro-mini interactions. Micro-mini interactions are principally microinteractions damaged down into steps. If an instance of a microinteraction is organising a brand new password, a micro-mini interplay could be typing your password into your pc. One other could be retyping it to substantiate, and one other could be clicking the submit button to set it. Net designers and programmers should pay shut consideration to even the smallest particulars when constructing web sites with a view to make micro and micro-mini interactions as intuitive and easy as potential.

#7. CMS

Content material administration programs like WordPress have gotten extra superior, customizable, and widespread. They make it simple so as to add or edit content material and maintain your web site updated always.

With the fast evolution of the net world, it’s vital to remain updated on the most recent internet design developments. In the event you need assistance updating your web site or constructing a model new web site from scratch, contact Blue Frog Advertising and marketing. Based mostly in Des Moines, Iowa, we serve prospects throughout the U.S.


Study shows nearly 30% of the Google results have featured snippets.

Stone Temple Consulting has published a new study on the Google search results around featured snippets. Featured snippets are when Google shows answers at the top of the results — sometimes referred to as position zero. They’re also often used for Google Voice search results in Google Assistant or Google Home.

The study was based on 1.4 million queries and shows that for 50 percent or more of those queries, Google has shown a featured snippet, rich answer, direct answer or something similar in the search results. The growth of featured snippets over the years in the Google search results is significant: About 30 percent of those 1.4 million queries showed featured snippets.